7 Ways to Utilize TikTok Marketing with Brands

TikTok is available in more than 150 countries and has rapidly gained traction among young people since its launch in 2016. In 2018, it became the most downloaded app worldwide.

TikTok, one of the most popular social media applications in 2020, allows users to create 60-second videos and share them with the world.

If you want to successfully market your brand to Gen Z on TikTok, a TikTok marketing strategy is necessary.

This article will demonstrate seven ways that TikTok marketing can be utilized to market brands effectively in 2020.

1. Define Your Goals

This is the initial and most essential step for any social media manager. As a brand’s social media manager, ask yourself these questions to ensure your objectives are achieved.

Why Should My Brand Be on TikTok

TikTok: How Can I Promote the Message of My Brand?

Your objectives determine your actions on the platform, which applies to other social media channels. Why should your brand appear on TikTok?

TikTok’s strategy is to reach more Millennials and Gen Z’ers.

Increase your brand conversions by crafting content with a clear call-to-action (CTA). Doing so will motivate people to visit your site and take action – whether buying your product or trying out your service.

When creating your digital marketing plans on TikTok, ensure they are in sync with your brand objectives.

2. Create an Account

Optimizing your TikTok profile is essential for success.

What Can You Do?

Begin by selecting a professional profile picture and creating an engaging bio. Your picture and bio will be the first thing people see when visiting your platform, so ensure they stand out. Make sure you pay attention!

Your profile picture should reflect your brand. You can use the same profile photo and description across all social media accounts.

For example, “Sephora” is a beauty brand with the same profile photo and description across Instagram, TikTok, and Facebook.

This guide will walk you through the process of creating a TikTok account if you’re new to the site.

Tap on the profile icon to open a sign-up form. You have several options for signing up: You can use your Facebook, Instagram, or Google account or an email address. TikTok will use the profile name and photo registered with one of these social media accounts – though you can alter them later if desired.

Enter your birthday; TikTok users must be 13 or older to use.

Provide your phone number and email.

TikTok will automatically assign you a random username; however, you can change it once every 30 days if desired.

3. Make a challenge with #Hashtag.

As a social media enthusiast, you understand the significance of hashtags. Not only can they boost your brand’s visibility significantly, but they are also an easy way to boost its engagement.

Instagrammers should consider taking advantage of branded hashtags. TikTok hashtag challenges should also be encouraged as part of their platform.

Many social media users utilize hashtags to discover new products, videos, and trends.

Famous brands have had the power to motivate millions through hashtag challenges.

Here are some examples:

BMW – BMW 1 Series – The iconic brand asked many influencers to create engaging videos featuring them dancing around and inside the BMW 1 Series.

4. Create content that appeals to your audience.

TikTok can help create 60 seconds of fame for your brand.

It’s essential to develop strategies that cater to the demands of your consumers. Otherwise, your brand could be perceived as less trustworthy.

San Diego Zoo serves as an example, posting videos almost daily of animals having fun or eating.

Producing content tailored to your users’ interests is essential. Fans of San Diego Zoo love these videos!

5. Cross-Promote Videos

It is essential to let your followers know where they can find you on all social media platforms. TikTok provides this fantastic option: Before uploading a video, share it on Instagram, Stories, Facebook, and Twitter!

Once published, your video will automatically be saved to your phone and used in email campaigns and elsewhere. Be sure to include a clear call-to-action and encourage your followers on TikTok to follow you.

6.TikTok Ads can be utilized for greater exposure.

To determine if your business is viable, you will need a TikTok Ad Account.

Here’s how to create a TikTok Ad Account:

To create an ad on TikTok, go to https://ads.tiktok.com/ website and click “Create an Ad.” Choose your billing country and account type (you have two choices: Business or Individual).

Finally, click “Next.”

7. Analyze Your Performance

Take a look at the analytics. Like on any social media platform, measure your online performance to see if your strategies are effective or need tweaking. Doing this will allow you to identify which changes need making or whether the strategy needs improvement.

First, switch to a Pro account to gain access to TikTok analytics. Here’s how:

  • To switch to Pro Account: navigate to your profile > settings
  • and click “manage my account.”
  • then click to confirm.
  • Add a featured category to your account.
  • By entering your phone number, you will receive a verification code.
  • Go back to your profile page and tap the three lines at the right for further instructions.
  • Select Analytics

If you are dissatisfied with your analytics results or need more assistance managing TikTok, read our article to discover the best social media management software specifically tailored for those who use it primarily for this platform.


TikTok was a popular social media platform in 2020. If your brand wants to capture Gen Z’s attention, ensure TikTok is at the top of your social media list.